CollectID Transforms Into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP that was first introduced in September as the company's new app and consumer-facing brand. This shift in strategy to fully change to ZATAP for both its consumer and business operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy to its users by enabling seamless connectivity between digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, www.1nanspa.com expresses his excitement about the company's development in a statement that reads, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something much more substantial. We are now working to create a brand that delights users and matches our unique approach to creating physical products. This journey has been possible because of our dedicated team and partners, and we are excited to witness the positive impact ZATAP will have on the business and the end-users."



Businesses one tap away from Your Customers



The company's B2B operations continued under the collectID name, following the announcement of ZATAP in September, they are now set to transition to operate within ZATAP Business. ZATAP Business brand. This shift demonstrates ZATAP's determination to provide a unique platform for brands to engage with their consumers like never before. The technology ensures product authenticity and turns every product into a compelling storyteller, forging stronger bonds with consumers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution





ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP offers consumers an experience that is revolutionary. ZATAP allows them to not only authenticate the products they purchase but also to immerse themselves in the unique stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP connects the physical and digital worlds by providing users with an immersive experience in which customers are able to access exclusive content, offers and rewards and use their products in a virtual dimension (i.e. gaming on video).




The Authentication System: The application has a state-of-the-art authentication method that utilizes ZATAP's proprietary technology. This system, made up of encrypted NFC tags, and Blockchain ensures the highest level of security in the marketplace and allows users to confirm whether they're buying genuine merchandise with confidence.




Tickets: These products can be used to obtain tickets to events or special events, using the potential of a product to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their aim is to make people happy by connecting physical products with the digital world providing a full-immersive physical experience for both fans and consumers. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.