CollectID Evolves Into ZATAP

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In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP it was first launched in September as a brand new app and consumer-facing brand. The strategic decision to completely transition into ZATAP for both its business and end-consumer operations underscores the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to users through seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth and says, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something far more significant. Today, we aim to build a brand which brings joy to users and matches our unique approach to creating physical products. This journey has been possible because of our dedicated team and our partners We are excited to witness the positive effects ZATAP has on businesses and end-users."



Businesses one tap away from Your Customers



While the company's B2B operations continued under the collectID name, following the announcement of ZATAP in September, they will be operating within ZATAP Business. ZATAP Business brand. The change demonstrates ZATAP's desire to offer a distinctive platform that allows brands to connect with their consumers like never before. This technology guarantees authenticity of products and turns every product into an engaging storyteller, creating stronger bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the standard for phygital products in the market and is paving the way for a future in which products not only authenticate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP provides consumers with an experience that is revolutionary. The app allows users to not just authenticate their products but also to immerse themselves in the stories and experiences each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP connects the physical and digital worlds, providing customers with an immersive experience, where users are able to access special content, deals and rewards and use their products in the physical dimension (i.e. videos games).




Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. This system, https://grindanddesign.com/members/horsepisces1/activity/2947599/ made up of secure NFC tags, and Blockchain ensures the highest security available on the market and allows users to confirm that they are authentic goods with complete confidence.




Tickets: The products can be used to obtain tickets for entry into venues or special events, using the power of a ticket for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to delight customers by connecting physical products with the digital world and delivering a truly immersive physical experience for both fans and consumers. ZATAP has headquarters in Switzerland as well as New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.